Zelda Dearest

The ‘It girl’ of the roaring twenties and the original flapper, Zelda Fitzgerald is now the inspiration behind a boutique Biltmore Avenue hotel. Blending the spirit of North Carolina hospitality with Jazz Age glamour, Zelda Dearest is a love letter to the town it calls home. Step out to discover celebrated mansions, buzzing cafes and boutique wine cellars. Sip highballs in the hotel’s parlour bar. Then settle in to your Gatsbyesque room or suite after the ultimate night on the town. 
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The arched headboards, rounded lines, geometric patterns and opaque glass lights bring a dash of the 1920s to the interiors – where every element is distinctive, down to a fine art (deco). Set across a trio of buildings, each space is enigmatically named and evocatively styled. It could be the striking wallpaper and soaking tub in the Magnolia King. Or the pink tones and private patio that a night in the Darling Heart Executive Suite promises.

By day, Asheville has something for every taste. Swap polished brogues for hiking boots to walk the Blue Ridge Parkway and Mountains, dipping behind waterfalls and climbing the wildflower-carpeted hills. Get a flavour of North Carolina on local craft brewery tours. And soak up the beauty of botanicals at the North Carolina Arboretum, and the elegance of architecture at The Biltmore Estate. From gallery-hopping to river paddles, stays at Zelda Dearest can be as lights, camera, action-filled as you choose.